The original natural family living magazine, founded in 1976. Reader-supported
and trusted by thinking people around the world who want positive alternatives
to high cost, high consumption lifestyles for themselves and their families.
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Why Advertise in Natural Life Exposure to Opinion Leaders: Natural Life readers are progressive, engaged, well-educated early adopters of green living trends. This two percent of the population is at the leading edge of the emerging new consumer group that has been dubbed "LOHAS", which refers to those who live "Lifestyles of Health and Sustainability." Their purchasing decisions are values-based (three-quarters of our readers say they are willing to spend to support socially and environmentally responsible companies). They are significantly affected by their concern about human and planetary health (90 percent try to eat only organic food and over 80 percent routinely purchase only green products for their homes). They also have a high degree of influence over others and are, according to research, three times as likely as the general population to influence and teach others about the benefits of green products and services.Cutting Edge Editorial: Were in touch with what's new, trendy and groundbreaking in the area of green living...usually before it hits the mainstream media. And we know how to present it in a way that engages and holds our readers' attention. As one subscriber put it, "Last week my husband was reading to me from a different publication and after a couple of 'Yeah-yeah- I-know-about-thats' from me, he asked if I had already read his newly arrived magazine. I got to say "No, I've read all this in Natural Life a month ago." Credibility and Integrity: Natural Life readers trust our editorial content because it is well-researched and balanced (we even won an award for balanced editorial from an environmental industry organization!), so your advertising shares in that credibility. We publish our ethics and sustainability statements prominently in the magazine and on its website, and 90 percent of our readers say they are aware of and appreciate those policies. When you advertise in Natural Life, that integrity and trust extends to your message. Paid Distribution: Natural Life readers have a demonstrated financial commitment to our magazines because they have either paid for a subscription or purchased a copy on the newsstand. Readers of free giveaways do not have that buy-in. Solid Circulation Numbers: Natural Life's circulation is 35,000. That is a combination of subscriptions, newsstand sales, professional organization membership add-ons, professional office copies and conferences. The geographical breakdown is approximately 56% Canada, 40% USA and 4% other foreign (primarily Australia, the UK, and Europe). Repeat Exposure: Natural Life readers refer to each issue of the magazine multiple times. Eighty percent tell us that they save each issue, often for years, providing the opportunity for repeat multiple exposure to your advertising. Each copy of Natural Life also has a high number of readers, with each issue being read by an average of 4.8 people. Because Natural Life is a holistic publication, our readers stay with us for many years, often from the early years of starting a family, through the years when they are making alternative education decisions for their children, and onto the time of life when they are more occupied with buying or building second-level housing and making mid-life plans. Quality: Our stunning layouts, four-color photography and high quality printing on FSC-certified paper matches your professional, yet environmentally responsible, image. Internet Exposure: All ads appear in the PDF versions of the magazine, which are available via electronic subscription. In addition, 60 percent of respondents to a recent website survey say they visit the site weekly or more often to research topics and read articles. Experience: Life Media has been publishing magazines since 1976, so we know what our readers want and how to give it to them. Current Editor and Publisher Wendy and Rolf Priesnitz are the original owners of Life Media and, in addition to having published magazines and books for this market for three decades, they walk the green talk in their personal and business lives. This experience ensures that Natural Life's readers get the respect and information they need to integrate their values with their brand choices and purchasing decisions...and that you get solid marketing advice to help you understand this market. Customer Service: When you succeed, we succeed. Our goal is to create a long-term mutually beneficial relationship with our advertiser clients. |
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