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Why
Advertise in Natural Life
Exposure to Opinion Leaders:
Natural Life readers are progressive, engaged, well-educated early
adopters of green living trends. This two percent of the population is at the
leading edge of the emerging new consumer group that has been dubbed "LOHAS",
which refers to those who live "Lifestyles of Health and Sustainability." Their
purchasing decisions are values-based (three-quarters of our readers say they
are willing to spend to support socially and environmentally responsible
companies). They are significantly affected by their concern about human and
planetary health (90 percent try to eat only organic food and over 80 percent
routinely purchase only green products for their homes). They also have a high
degree of influence over others and are, according to research, three times as
likely as the general population to influence and teach others about the
benefits of green products and services.
Cutting Edge Editorial:
Were in touch with what's new, trendy and groundbreaking in the area of green
living...usually before it hits the mainstream media. And we know how to present
it in a way that engages and holds our readers' attention. As one subscriber put
it, "Last week my husband was reading to me from a
different publication and after a couple of 'Yeah-yeah- I-know-about-thats' from
me, he asked if I had already read his newly arrived magazine. I got to say "No,
I've read all this in Natural Life a month ago."
Credibility and Integrity:
Natural Life readers trust our editorial content because it is well-researched
and balanced (we even won an award for balanced editorial from an environmental
industry organization!), so your advertising shares in that credibility. We
publish our ethics and sustainability statements prominently in the magazine and
on its website, and 90 percent of our readers say they are aware of and
appreciate those policies. When you advertise in Natural Life, that integrity
and trust extends to your message.
Paid Distribution:
Natural Life is a premium magazine. Readers have a demonstrated financial commitment to our magazines
because they have either paid full-price for a subscription or purchased a copy on the
newsstand. Readers of free giveaways do not have that buy-in.
Solid Circulation Numbers: Natural
Life's circulation is a combination of
paid print and digital subscriptions and newsstand sales.
Repeat Exposure:
Natural Life readers refer to each issue of the magazine multiple times. Eighty
percent tell us that they save each issue, often for years, providing the
opportunity for repeat multiple exposure to your advertising. Each copy of
Natural Life also has a high number of readers, with each issue being read by an
average of 4.8 people. Because Natural Life is a holistic publication, our
readers stay with us for many years, often from the early years of starting a
family, through the years when they are making alternative education decisions
for their children, and onto the time of life when they are more occupied with
buying or building second-level housing and making mid-life plans.
Quality:
Our stunning layouts, four-color photography and high quality printing on
FSC-certified paper matches your professional, yet environmentally responsible,
image.
Internet Exposure:
All ads appear in the PDF versions of the magazine, which are available via
electronic subscription. In addition, 60 percent of respondents to a
recent website survey say they visit the site weekly or more often to research
topics and read articles.
Experience:
Life Media has been publishing magazines since 1976, so we know what our readers
want and how to give it to them. Current Editor and Publisher Wendy and Rolf
Priesnitz are the original owners of Life Media and, in addition to having
published magazines and books for this market for three decades, they walk the
green talk in their personal and business lives. This experience ensures that
Natural Life's readers get the respect and information they need to integrate
their values with their brand choices and purchasing decisions...and that you
get solid marketing advice to help you understand this market.
Customer Service:
When you succeed, we succeed. Our goal is to create a long-term mutually
beneficial relationship with our advertiser clients.
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