Website Visitor Profile
The visitors to the
Natural Life
website are progressive, well educated and well-informed. They are at
the leading edge of the emerging new consumer group that has been dubbed
"LOHAS", which refers to those who live "Lifestyles of Health and
Sustainability." Their purchasing decisions are values-based and
significantly affected by their concern about human and planetary
health. They also have a high degree of influence over others, and are,
according to research, three times as likely as the general population
to influence and teach others about the benefits of green products and
services. Natural Life has been working with this type of consumer for
over three decades, ensuring that they get the respect and information
they need to integrate their values with their brand choices and
purchasing decisions. The site is currently receiving approximately
20,000 unique visitors per month.
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60% of visitors have an annual income of over $60,000, with 14% making over $100,000.
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The majority are between the ages of 30 and 49.
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74% are female.
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80% have children at home.
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90% live in North America.
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78% respond to advertising on this website.
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60% visit the website weekly or more often.
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30% discover the site via a web search or
referral from another website.
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70% visit the website directly (because they are familiar with our brand)
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Their favorite topics on this website are
natural health, natural homes, organic gardening
and life learning (unschooling).
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