Green Living               Natural Parenting                 Life Learning The original natural family living magazine, founded in 1976. Reader-supported and trusted by thinking people around the world who want positive alternatives to high cost, high consumption lifestyles for themselves and their families.
Subscriber Services Subscribe Renew Free Sample Newsstand Locations Books Advertise Contribute Our Blog Editor's Commentary Back Issues Our Writers RSS Feed Return to Home Page Stay informed with a free e-letter from Natural Life's publisher Life Media. Type in your email address. Here's a sample.   Thirty-four years of leading-edge, inspiring articles about green living. Green Living Sustainable Homes Frugal Living Natural Parenting Life Learning Organic Gardening Healthy Living July/August 2010 May/June 2010 March/April 2010 January/February 2010 November/December 2009 September/October 2009 July/August 2009 May/June 2009 March/April 2009 January/February 2009 Reader Profile Natural Life readers are progressive, well educated and well informed. They are at the leading edge of the emerging new consumer group that has been dubbed "LOHAS", which refers to those who want "Lifestyles of Health and Sustainability." Their purchasing decisions are values-driven and significantly affected by their concern about human and planetary health. They also have a high degree of influence over others, and are, according to research, three times as likely as the general population to influence and teach others about the benefits of green products and services. The average annual household income of Natural Life readers is over $75,000. 80% of Natural Life readers are women between the ages of 35 and 55. 75% of Natural Life readers hold a college or university degree. An average of 4 additional people read each copy and 80% of readers keep the magazine more than 1 year and continue to consult it for editorial and advertising information. Natural Life readers are family-oriented. They are committed to attachment parenting practices such as extended breastfeeding, babywearing and cosleeping, and they educate their children in progressive ways like life learning, homeschooling and democratic schooling. They are seeking information from advertisers about organic food, clothing, bedding and household fabrics, as well as organic and environmentally-safe, non-toxic household products. They are also eager to enhance their children’s self-directed learning experiences with high quality educational services and products such as DVDs, CDs, books, games, software, websites, travel opportunities, and alternative post-secondary programs. 95% have children living at home and/or are preparing for the birth of a child. 90% buy organic produce. 95% use natural remedies, herbs and supplements. 90% are concerned about the dangers of genetically modified ingredients. 86% enjoy sustainable family-based outdoor leisure activity and eco-touring. Spend an average of $5000 annually on learning tools, experiences and materials (not including tuition). Natural Life readers are interested in green, energy-efficient living. They are homeowners who are knowledgeable about and purchase environmentally-friendly, energy-efficient products and services that allow their families to be self-reliant while decreasing their household’s ecological footprint. 90% have purchased green products for their homes in the last year. 82% plan to purchase a fuel-efficient, hybrid or electric vehicle in the next year. 89% intend to make health or energy related improvements to their homes. 75% would like to purchase or build an off-grid or alternatively constructed home. 78% are avid organic gardeners, with many growing a sizable portion of their family’s food. 91% regularly compost and recycle. Natural Life has been working with this type of consumer for over three decades, ensuring that they get the respect and information they need to integrate their values with their purchasing decisions. Statistics taken from periodic random surveys of Natural Life readers. Copyright © 1976 - 2010 Life Media |  About Us  |  Contact  |  Subscribe  |  Advertise  |  Contribute  | |  Sustainability Statement  |  Ethics Statement  |  Privacy Policy  |