Green Living    ♦    Natural Parenting    ♦    Life Learning The original natural family living magazine, founded in 1976. Natural Life is trusted by readers around the world who want to learn how to create a greener, healthier, more sustainable lifestyle for themselves and for their families.
Renew Read Back Issues Advertise Contribute Reprints Commentary Join Our Reader Advisory Panel Visit Natural Life On Facebook Sustainability Statement Ethics Statement RSS Feed Return  to Home Page   Reader Profile   Natural Life readers are progressive, well educated and well informed. They are at the leading edge of the emerging new consumer group that has been dubbed "LOHAS", which refers to those who want "Lifestyles of Health and Sustainability." Their purchasing decisions are values-driven and significantly affected by their concern about human and planetary health. They also have a high degree of influence over others, and are, according to research, three times as likely as the general population to influence and teach others about the benefits of green products and services. The average annual household income of Natural Life readers is over $75,000. 80% of Natural Life readers are women between the ages of 35 and 55. 75% of Natural Life readers hold a college or university degree. An average of 4 additional people read each copy and 80% of readers keep the magazine more than 1 year and continue to consult it for editorial and advertising information. Over 20,000 people per month read the online PDF versions. Natural Life readers are family-oriented. They are committed to attachment parenting practices such as extended breastfeeding, babywearing and cosleeping, and they educate their children in progressive ways like life learning, homeschooling and democratic schooling. They are seeking information about organic food, clothing, bedding and household fabrics, as well as organic and environmentally-safe, non-toxic household products. They are also eager to enhance their children’s self-directed learning experiences with high quality educational services and products such as DVDs, CDs, books, games, software, websites, travel opportunities, and alternative post-secondary programs. 95% have children living at home and/or are preparing for the birth of a child. 90% buy organic produce. 95% use natural remedies, herbs and supplements. 90% are concerned about the dangers of genetically modified ingredients. 86% enjoy sustainable family-based outdoor leisure activity and eco-touring. Spend an average of $3000 annually on learning tools, experience and materials (not including tuition). Natural Life readers are interested in green, energy-efficient living. They are homeowners who are knowledgeable about and purchase environmentally-friendly, energy-efficient products and services that allow their families to be self-reliant while decreasing their household’s ecological footprint. 90% have purchased green products for their homes in the last year. 82% plan to purchase a fuel-efficient, hybrid or electric vehicle in the next year. 80% intend to make health or energy related improvements to their homes. 75% would like to purchase or build an off-grid or alternatively constructed home. 78% are avid organic gardeners, with many growing a sizable portion of their family’s food. 91% regularly compost and recycle. Natural Life has been working with this type of consumer for over three decades, ensuring that they get the respect and information they need to integrate their values with their purchasing decisions. Statistics taken from periodic random surveys of Natural Life readers. September/October 2008 July/August 2008 May/June 2008 March/April 2008 January/February 2008 November/December 2007   341 |  Magazine  |  About Us  |  Contact  |  Subscribe  | |  Advertise  |  Contribute  |  Privacy Policy  |