The original natural family living magazine, founded in 1976. Reader-supported
and trusted by thinking people around the world who want positive alternatives
to high cost, high consumption lifestyles for themselves and their families.
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Print Advertising Specifications Natural Life magazine is printed on high quality coated stock with a matte finish. Advertising copy must be supplied in accordance with the following specifications. All ads not formatted to these specifications will be subject to a production charge (flat fee of $50, plus tax where applicable.) So please read the following instructions carefully. Creating Your Ad 1. Create your ad using a graphics program thats intended for professional design work and producing prepress files. Acceptable formats are TIFF and PDF. We do not accept Quark, Microsoft Publisher or Pagemaker files or ads in Microsoft Word, WordPerfect, Illustrator or other graphic formats. 2. Coupons are not allowed in ads. 3. Set up your software for 600 dpi resolution, web coated CMYK color profile (or grayscale if the ad is black and white) and the correct ad size. 4. If your ad is less than a full-page in size, refer to the size specifications on our ad rate card and ensure your ad is exactly the correct size. Make sure the size of your document page is the size of the ad. That means there should be no surrounding white space, outside the borders of your ad. 5. Bleeds are acceptable only on full-page or cover ads and should extend a 1/8-inch beyond the trim size on top, bottom and one side. If you have not purchased a cover ad, please contact us to see if the ad will run on a left or right hand page...and to therefore determine which side the bleed should be on. Trim size is 8-1/8 inches by 10-7/8 inches. Here is a visual explanation of print, trim and bleed dimensions. 6. Scan all photos at 300 dpi/ppi minimum (150 line screen), at the finished size or larger; do not enlarge an image that is small in resolution or dimensions or the result will be blurry. Create or scan line art and text at 600 dpi/ppi. Images in web format (i.e. JPG or GIF) are not acceptable for print reproduction, even if the final ad is converted to TIF. 7. Black type in all color ads must be 100% black rather than 4-color (i.e. set the color setting for C=0, M=0, Y=0, K=100%.) If you want more information about color issues, please refer to our Color Issues information page. 8. If your ad is less than a full-page in size, save it as a TIF with all compression turned off. A full-page or cover ad can also be saved as a press-optimized PDF with fonts embedded. 9. Do not use crop marks or color keys. 10. Name the file so that we can recognize it, including the name of your company and the issue date in the name. Do not name the file "Natural Life ad" because we will not be able to distinguish it from ads of other companies. Please be sure there are no spaces in the file name, to ensure proper transfer by FTP. Submitting Your Ad Send your TIF or PDF file electronically via email to ads@NaturalLifeMagazine.com. If the file is too large to send via email, please email us for directions. Note: If you cannot provide an ad in our required format, we can produce your ad for you, from exact wording and graphics that you provide. Logos, photos and other graphics must meet the above specifications before we will begin work on your ad. Production charge is a flat fee of $50. Or we can recommend a graphic artist. |
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