Natural Life magazine is printed on high quality coated
stock with a matte finish. Advertising copy must be supplied in
accordance with the following specifications. All ads not formatted to
these specifications will be subject to a production charge (flat fee of
$50, plus tax where applicable.) So please read the following instructions carefully.
Creating
Your Ad
1. Create your ad using a graphics program thats intended
for professional design work and producing prepress files.
Acceptable formats are TIFF and PDF. We do not
accept Quark, Microsoft Publisher or Pagemaker files or ads in Microsoft
Word, WordPerfect,
Illustrator or other graphic formats.
2. Coupons are not allowed in ads.
3. Set up your software for 600 dpi resolution, web coated
CMYK color profile (or grayscale if the ad is black and white) and the
correct ad size.
4. If your ad is less than a full-page in size, refer to
the size specifications on our ad rate card and ensure your ad is
exactly the correct size. Make sure the size of your document page is
the size of the ad. That means there should be no surrounding white
space, outside the borders of your ad.
5. Bleeds are acceptable only on full-page or cover ads
and should extend a 1/8-inch beyond the trim size on top, bottom and one
side. If you have not purchased a cover ad, please
contact us to see if the ad will run on a left or right hand page...and
to therefore determine which side the bleed should be on. Trim size is 8-1/8 inches by 10-7/8 inches. Here is a
visual explanation of print, trim and
bleed dimensions.
6. Scan all photos at 300 dpi/ppi minimum (150 line
screen), at the finished size or larger; do not enlarge an image that is
small in resolution or dimensions or the result will
be blurry. Create or scan line art and text at
600 dpi/ppi. Images in web format (i.e. JPG or GIF) are not acceptable
for print reproduction, even if the final ad is
converted to TIF.
7. Black type in all color ads must be 100% black rather
than 4-color (i.e. set the color setting for C=0, M=0, Y=0, K=100%.) If
you want more information about color issues, please refer to our
Color Issues information page.
8. If your ad is less than a full-page in size, save it as
a TIF with all compression turned off. A full-page or cover ad can also
be saved as a press-optimized PDF with fonts embedded.
9. Do not use crop marks or color keys.
10. Name the file so that we can recognize it, including
the name of your company and the issue date in the name. Do
not name the file "Natural Life ad" because we will not be able to
distinguish it from ads of other companies. Please
be sure there are no spaces in the file name, to ensure proper transfer
by FTP.
Submitting
Your Ad
Send your TIF or PDF file electronically via email to
ads@NaturalLifeMagazine.com. If the file is too
large to send via email,
please
email us for directions.
Note: If you cannot
provide an ad in our required format, we can produce your ad for you,
from exact wording and graphics that you provide. Logos, photos and
other graphics must meet the above specifications before we will begin
work on your ad. Production charge is a flat fee of $50.
Or we can recommend a graphic artist.
