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from Natural Life Magazine, July/August 2006 Seemingly one of the last bastions of fiscal conservatism, the investment industry has been greening itself up over the past decade or so. Shareholders have realized that by voting with their dollars, they have the potential to leverage markets in favor of the planet and of those less fortunate who live on it – and to make some money for themselves at the same time. And that, in turn, is slowly but steadily leading the business community and governments toward becoming part of the solution rather than part of the problem. With the responsible investment sector watching over their shoulders and primed to pounce at missteps, they are finding that rhetoric and greenwashing advertisements are no longer enough. Socially Responsible Investing Shareholder advocacy is one aspect of socially responsible investing (SRI). SRI is defined as the integration of investment with social responsibility and environmental sustainability. It includes all the financial decision-making processes that are a part of a prudent investment management approach, but it also includes ... To read the rest of this article, subscribe to Natural Life's digital edition. Wendy Priesnitz is the editor of Natural Life magazine, a prolific author and a small business writer. |
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